In a truly brave and amazing statement Monday, Kraft maker of Oreo cookies posted a picture to their Facebook depicting an Oreo cookie stacked with the colors of the rainbow, the caption underneath reading: June 25 | Pride.
Almost immediately the picture sparked a controversy, with comments in the thousands. Although most were positive, many of the religious right left comments talking of a boycott. I myself found it a wonderful statement by a corporation for once. I’m so used to seeing and hearing utter nonsense from the corporate world that to hear anything positive like this makes me think maybe it’s not too late after all. Maybe some corporations are worth a little redemption, and even if this is purely a PR stunt, it’s a good one and worthy of our support. For too long have the corporate world stood silent, with very few companies coming out in support of anything unpopular. Let’s face it folks, whether it’s right or wrong, unpopular things tend to leave certain people and companies as pariahs for making bold statements like this one in the past. Companies tend to stay out of this kind of thing because of that, and its high time we ask them to do a little more. Only when everyone who stands for civil rights, including the corporations, stands up against religious persecution from the right, can we as citizens truly live free.